Available now and free on O2 with cash back, the Sony Ericsson W910i White Gold is one of the most advanced phones in the Walkman range. It features the latest Walkman software with Shake Control. Shake the phone to the right to skip forward a track, or to the left to skip back. A double shake will reshuffle the current playlist. The W910i also features SenseMe, a technology that analyses the music stored on the phone and intelligently assigns a mood based on the tempo and style of the music. Afterwards you can create a new playlist according to your state of mind.

Gizmos aside, the W910i has much more to offer. It’s a 3G slider phone with a 2 megapixel camera, video calling, HSDPA and a large 2.4 inch display, yet is weighs just 86g and measures only 12.5mm thick. It’s good looking too. Other features worth noting are HSDPA (3.6 Mbits/sec) for high speed music downloads, web browser, FM radio with RDS, stereo Bluetooth and up to 9 hours talk time per battery charge.

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